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Coca-Cola™ Nigeria launches first new campaign since lockdown: “Open Like Never Before”

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Coca-Cola Nigeria launches a new campaign, “Open Like Never Before”, its first since Covid-19 changed the world in so many ways.

Coca-Cola in Nigeria temporarily suspended all planned marketing activity in April, redirecting resources towards communities and supporting its most affected retail partners. Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally to organisations leading local relief efforts. In Nigeria, it has provided a grant to the International Federation of Red Cross and Red Crescent Societies (IFRC) to help curb the spread of COVID-19 across Nigeria. This partnership with the IFRC impacts 1.3 million people in Nigeria and other countries in the region.

Now, Coca-Cola is returning to air in Nigeria with a new campaign – “Open Like Never Before” which marks a time of cultural and social change. It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet.

That manifesto is founded in the promise of new possibilities discovered through lockdown and calls on us all to be “Open, Like Never Before” and to appreciate all that we have around us. The words of George encourage us to be “open to change”, to appreciate things from a new perspective and to find opportunities in this ‘new normal’.

Speaking on the thought process behind the campaign, the Integrated Marketing Communications Director for Coca-Cola West Africa, Monali Shah said: “Open Like Never Before is founded in the belief that we do not have to go ‘back’ to normal. Instead, we can all move forward and make the world not just different, but better. It supports and celebrates our retail partners too, including local hotels, cafes and restaurants, many of whom will be reopening their doors to communities after a very challenging time for the industry, but who have always been at the heart of our social fabric.

As part of this campaign, Coca-Cola is also running a #BuyNearby initiative in support of local stores, in appreciation of their role in easing the pressures of lockdown by staying open with everyday essentials

Also, through the ad generator platform, Coca-Cola will help these small businesses develop ads on digital to promote their restaurant, bar, or shop, using the creative message of the Open Like Never Before campaign.

Open Like Never Before is, therefore, more than a campaign. It is a manifestation of Coca-Cola’s belief that we can all emerge stronger. It is an extension of the brand’s purpose of uplifting people to unite and bridge divides across communities and societies.

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Entertainment

Don Jazzy, Dad Celebrate Birthday Today

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Don’t spend any money, end SWAT now – Don Jazzy Insist

Don Jazzy

Nigerian music producer, Don Jazzy and his father, Mavingrandpa rang in their birthdays on Thursday.

The father and son, who happen to be birthday mates, have both turned a year older.

Taking to Instagram, Don Jazzy shared a photo of himself to mark his 38th birthday and he also expressed his gratitude to God for keeping him alive.

The music producer also called on his fans to wish his father a happy birthday since they were born on the same day.

In his words;

“It’s my birthday today. Dear lord I do not take it for granted. It’s been one crazy year. I give GOD all the glory for life and the many blessings. Pls guys help me wish my dad @mavingrandpa a happy birthday also as we share the day. Thank you guys for all the wishes already I feel loved hehe. I love y’all too.”

Read Also: Don Jazzy To Celebrate His 38th Birthday With 20 Fans

See his post below:

The music producer’s post

The music producer’s post

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Singer Davido Reveals Secret To Staying Rich (Photo)

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Davido

Davido

Popular award-winning singer, David Adedeji Adeleke better known as Davido, has revealed a viral secret to staying rich.

Taking to Twitter on Thursday, the 28-year-old singer, who is quite known for lending a helping hand to those around him, said that staying rich is a simple math.

Davido also suggested that one must empower people close to them to attain such feat and at the end, he or she will never lack.

Wanna stay Rich ?? Empower your circle … simple maths” he tweeted.

Information Nigeria recalls the singer, who has stuck to his advice, extended his generosity to the DJ who mixed his old songs at his 28th birthday party by gifting him 1 million.

Read Also: Davido Gifts Fan N1M For Creating A Video On His 28th Birthday

See his tweet below:

The singer’s tweet

The singer’s tweet

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Actress Linda Osifo Recounts How She Got Teased About Her Tribal Marks

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Actress linda osifo

Actress linda osifo

Nigerian actress, Linda Osifo has revealed that she was bullied during her younger years due to her tribal marks.

The 29-year-old actress said that she was in elementary school in Canada when she started getting teased about her tribal marks and she considered undergoing a medical procedure to remove it.

Osifo said that her peers made fun of her as they constantly asked her if she got scratched by lions in Africa.

Her post reads;

“It’s the Tribal Marks for me!

——————————-
Back in elementary school in Canada, I remember being made fun of about my tribal marks and being asked if I got scratched by lions in Africa. The teasing got so bad that I tried surgically to remove my tribal marks…..(Ouch ).
I felt it made me so ugly and weird from everyone else around me because I didn’t understand why I had it in the first place! Now that I’m all grown and wise, I’ve come to realize how beautiful & unique it sure makes me look. True beauty does not come from physical attributes…true beauty comes from what is within.
Here’s to the tribal mark gang”

Read Also: Nollywood Actress Linda Osifo Buys New Benz (Video)

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The actress’ post

The actress’ post

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