Approximately 1.8 million American households canceled cable TV subscriptions during the first quarter of 2020 according to a report by Variety.
As Americans disconnect, TV providers are also feeling the pain.
With the COVID-19 pandemic sweeping through the country during the winter months, cable and satellite-TV companies experienced a steady thaw of paying customers.
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More alarming for cable companies is that the second quarter – with most of the country in lockdown mode – could cause even more hemorrhaging, analysts predict.
The only notable subscription-TV services to add subscribers in the first quarter of 2020 were Netflix, Hulu + Live TV, which signed up about 100,000 new people, and Google’s YouTube, which increased users by approximately 300,000 to reach 2.3 million, Moffett estimates.