Spectranet aims to expand the Broadband Internet market through marketing innovations

Riding on successes recorded in 2017, Nigeria’s leading 4GLTE and internet services provider, Spectranet 4GLTE hit the ground running in 2018 with a succinct media parley with brand and technology journalists. With the parley as an avenue to unveil the brand’s annual plans and programmes. Spectranet through its Chief Executive Officer, Ajay Awasthi extensively rolled out the brand’s propositions for the year.

As a part of its strategy to identify and nurture potential segments to expand the market, Spectranet in recognition of women’s contributions to societal advancement the world over, Spectranet joined the world to celebrate Nigerian women in commemoration of the 2018 International Women’s Day themed #PressforProgress. To commemorate this day, EVO MiFi was launched were and was presented to lady golfers at the Ladies Section, Ikeja Golf Club. Chairperson, Mrs. Oby Jolayemi and an ex-captain of the club, Chief Mrs. Iyabo Ogunnaike received the devices on behalf of the section. Building on strategic steps in the first quarter of 2018, Spectranet rolled out a special drama series, Adventures of Bona to trigger the need for a Broadband connection by highlighting the occasions for using a MIFi modem.. The 11-episode drama series, with lot of humour rolled into it , was a great hit on the social media and helped the Brand Spectranet to reach across to its target audience in a cost effective manner.

With humorous storytelling, Adventures of Bona aptly captures real life scenarios of troubles encountered by Nigerians in the search for internet connectivity. Set in a middleclass neighbourhood, lead characters, Bona and Sammy vividly explore the embarrassments and troubles caused by not having a fast, affordable and reliable broadband internet connection! In order to associate with and trigger the need to watch football world cup, while on the move  Spectranet rolled out ‘Win Big in the World Cup Bonanza’ to effectively drum support for the nation’s male football team, the Super Eagles. Through the promotion, the brand’s customers and prospects would be rewarded with gifts ranging from data bonuses to blue tooth speakers and trip to Dubai.

The promotion was also structured to show the brand’s solidarity to the national team’s participation at the 2018 World Cup by offering customers 1GB data for every goal scored by the Nigerian team and 5GB for every win. This innovative promo attracted huge high balls on the social media and was widely appreciated by the customers..

The rationale behind the promotion according to Head of Marketing, Mike Ogor is “to strongly associate with the things Nigerians love to do and make more Nigerians connect to their world through fast and reliable internet at affordable prices,

With current focus on improving the quality of service through service optimization and investment in capacity, Spectranet is well positioned to consolidate on its feats and enhance beneficial disruptions in the internet landscape. Certainly, homes and offices in Nigeria will experience improved offerings and connectivity.

Spectranet Limited was the first Internet Service Provider (ISP) to launch 4G LTE internet service in Nigeria. The brand is known for providing an affordable, faster and more reliable internet broadband to Nigerian homes and offices. Its internet service is currently available across Lagos, Abuja, Ibadan and Port Harcourt. Its state of the art network ensures high speed internet connectivity for the customers.

Spectranet 4G LTE is a recipient of multiple awards for Best Internet Service and 4G LTE Provider in Nigeria in 2016, 2017 and 2018.



Please enter your comment!
Please enter your name here