Meet billionaire, Reuben Singh, who matches color of his turban with a matching Rolls Royce

The stories of riches are dreamy and fascinating, so is of London based Sikh businessman Sardar Reuben Singh, who owned a fleet of Royals Royces and matched them with his turban color.

He started out young and exhaled well in his business before becoming bankrupt in 2007 according to reports.

According to reliable sources, from 1999-2007, Mr Singh founded and grew alldayPA, which unfortunately he lost control of in 2007, due to his personal bankruptcy.
Then between 2007-2017, he worked hard to successfully regain control of alldayPA to once again become the CEO of the company.
In 2015 he took back control of the alldayPA.

Reuben, however, has come out large to prove the report wrong having worked hard over the last 11 years becoming more successful in his businesses.

Today, Mr. Singh as the CEO and owner of Isher Capital and alldayPA Group that employs over 500 people with a £30 million+ annual revenue is also a philanthropy among other things.
The pictures used in this story were actually taken less than a month ago and he still owns these cars, as part of his large collection.
These pictures and the reasons for which they were taken, are actually a very new story.
Recently, someone made a racist remark against Mr. Reuben, one thing led to another and a bet was laid between them for charity.
The bet was that he could not match his cars to the colour of his turbans for seven straight days. As evident in the images in the story (more photos below), Reuben managed to complete the challenge.
This occurred less than a month ago and culminated in a donation being made to charity.
Reuben who actually completed this challenge recently and at ease owns the cars and is very much in charge of his companies, Isher Capital and alldayPA Group.

Read more on Sardar Reuben Singh motivating story below:

Sikhs and royalty go hand in hand, the legends of their exemplary tales are mesmerising enough to leave you cursing your daily 9-5 jobs.

One such inspirational story is a London based Indian businessman. Sardar Reuben Singh who owned a set of the famous Rolls Royce matching his turban colour. Legend had it that he challenged an Englishman who made fun of his turban and told him that he will match all 7 days of the week at work in a Rolls Royce with his turban colour. A legendary classic car freak, Singh brought in a host of Rolls Royce and matched them with his turban colour gracefully.

While we keep cribbing about not being able to match our Tees and jackets with same colour shoes, Reuben Singh earned enough on his own to build an empire which saw him amass big fortunes.

Termed as the British Bill Gates for his young endeavours as an entrepreneur, Singh accumulated huge wealth with his own ventures and never asked for a share in his father’s already established business. He founded a fashion chain: Miss Attitude, which became widely popular in the 90s Britain.

He started out by working over 20 hours in his first ‘Miss Attitude’ store at the age of 17. With the hunger to build an empire for him, he kept striving for more and achieved a lot before being forced to sell out his debt-laden business for a shocking £1 (approx Rs 80) to American financier Gary Klesch.

The once abounding media went all gun blazing on Singh as he suffered huge losses and couldn’t pay back loans of over 11million pounds (approx Rs 10 crores).

The media also alleged that Singh took the shelter of favoured articles and columns to establish him as an influential business figure. However, the Rolls Royce owner defended himself and floored the rumours suggesting that they are only jealousy based and made to hurt his reputation.

Talking about the elite Rolls Royce cars, the brand in itself is a huge name and is famous for rejecting customers who don’t fit in their criteria of being reputed enough to carry a Royce key. Some big Bollywood names who own one of the perfectly crafted beauties are Amitabh Bachchan, Aamir Khan, Akshay Kumar and Priyanka Chopra. But certainly, Singh’s impressive numbers can put to shame any other Rolls Royce owner.

Though now the elite brand has a number of owners in India, to own a Royce during the early 2000s was in itself a big feat which Sardar Reuben Singh aced perfectly.


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