ATCL returns at Lagos Fashion week

For those who feel runways are meant for the slim and the tiny models, Latasha Nwugbe, presenter and the brain behind About That Curvy Life changed that perception with her collections at the Heineken Lagos Fashion week last year.

This year, the lady is set to do it again with her designs meant for the curvy and plus ladies and men.

Speaking to Saturday Beats about her collection for this year’s fashion week, Latasha said, “We are extremely proud of the historical success The About That Curvy Life Collective achieved in 2016. Launched at The Heineken Lagos Fashion and Design Week 2016, we made history as the first plus size fashion show on an international fashion runway in Africa. The Collective was featured across several international media outlets including CNN, BBC, Yahoo, and The Guardian. This eventually led to our invitation to make history in Ghana by taking The Collective to the Glitz Africa Fashion Week 2017, Accra, Ghana.

Latsha disclosed that for this year, she would be working with two new designers.

Latasha feels that plus- size design is a market that should be fully tapped into in Nigeria. “ We have NORI by Uga and Lagos based Osuare by Osuare. Alongside veteran Assian by Matthew, who introduced his brand at The Collective last year and has since gone on to showcase at several international fashion shows around the world, these three designers have an eye for the material best suited for a curvy consumer, as well as the elements that make any piece more suited for their bodies, such as colour and fabric. Their clothes are constructed with the body of the wearer in mind. Further, they have terrific personalities and work well as a team, which is integral to success of The Collective,” she said.

“Beyond the message of body positivity, which ATCL champions unapologetically, plus-size fashion is one of Nigeria’s biggest untapped apparel-related market opportunities. As the nation looks to curb imports and promote exports, and as Nigerian fashion brands, in the midst of increasing competition, struggle to create and communicate unique value propositions, plus size fashion merits serious consideration,” Latasha said.

source: Punch