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Coca-Cola Christmas Advert Sparks ‘Racist’ Outrage, Company Pulls Ad

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Global drinks company Coca-Cola has been branded racist over a Christmas advert intended to unite communities.
Critics have blasted the commercial, which was released in Mexico and was designed to encourage cooperation between marginalised groups.

In the ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.

“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”

After the ad was promoted on YouTube for about a week and then slammed on social media, Coca-cola pulled it on Tuesday—though other versions can be found online, one titled “The ‘White Savior’ Ad Coca-Cola Made Private.”
“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”
Silent but for a perky soundtrack, the video shows peppy fair-skinned actors bringing bottles of Coke to the Mixe people in Totontepec, a town in the southern state of Oaxaca.
Text in the video claims that 81.6 percent of Mexico’s indigenous people feel rejected for speaking a language other than Spanish, although it does not cite a source for the statistic. The ad ends with “#AbreTuCorazon” or “#OpenYourHeart.”
But instead of opening hearts, Pablo and other activists said the ad “reproduced and reinforced stereotypes of indigenous people as culturally and racially subordinate,” according to a report in The Guardian, which reported that they have asked the government to sanction the soft drink giant.
The Alliance for Food Health has filed an official complaint with the National Council to Prevent Discrimination. Mexico is one of the most obese nations on the planet and a top consumer of soda—although the nation’s soda tax has seen some progress in reducing sales.

As the youngsters sip on the fizzy drink, locals gather to see the tree lit up.

The intention of the advert was to encourage people to “break down prejudice and share.”

It stated: “This Christmas a group of young people decided to give something very special to the indigenous community of Totontepec de Morelos in Oaxaca. You, too, open your heart.”

The advert then goes on to add that 81.6% of Mexico’s indigenous people feel marginalised because they don’t speak Spanish as a first language before showing the words, “We will stay united” in the Mixe language.

However, rather than supporting the message contained in the advert, critics have demanded the firm apologise.
One person wrote on Twitter: “When a company as big as Coco-Cola is saying #AbreTuCorazon by giving Coco-Cola to indigenous people. What they are really doing is using them.”

While another added: “Coca-Cola’s Mexican advert – colonial in implication, racist against indigenous ppl #AbreTuCorazon.”

A Coca-Cola spokesman said: “We appreciated you sharing your concerns. We will be sure to pass along your comments.”

Source: Eater, Youtube

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Tinubu finally speaks on Lekki shooting, tells Buhari to find culprits

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Tinubu finally speaks on Lekki shooting, tells Buhari to find culprits

Former Governor of Lagos state and the All Progressives Congress (APC) Chieftain, Bola Ahmed Tinubu has commented on the Lekki toll gate shooting that left many dead and several others injured.

The Lagos politician who was interviewed via telephone by a Channels TV reporter, Olu Philips, shared his shock over the shooting and also revealed that he is ready to complain to the highest authorities.

Contrary to people’s predictions, Tinubu however denied ordering the shooting and also stated that he can only control his security guard. He again reiterated that he will never be part of any group that uses live ammunition against protesters.

Insisting that he has always been an activist, the APC Chieftain expressed sympathy for the victims of the incident and advised the federal government to “fish out whoever gave the order (for the shooting) and put them on trial”.

He then recalled how he was falsely accused of being behind #EndSARS protests. Tinubu who noted that he doesn’t believe that Buhari ordered the shooting, appealed for calm over the incident. He also denied having a stake in the Lekki toll gate or suffering a loss due to the continous blockage of the area by #EndSARS protesters.

He said,

“It is early hours of the morning, there’s no way I can talk to the authorities or wake them up now. I have tried to reach the NSA, I have tried to reach the head of the army.

“You don’t call the president at this hour, but I strongly condemn the act. There are other means of settling or dispersing protest. Why would they use live bullets? There are rubber bullets.

“I am not even sure yet they are Nigerian army, I am not sure how well the uniforms of the army are controlled. But that is not as critical as the bloodshed that has occurred.

“We have lost our sleep, we have lost our peace of mind, (and) we just have to deal with it.”

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Buhari Will Come Up With Solutions In Few Hours -Major General Babagana Monguno

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Buhari Will Come Up With Solutions In Few Hours -Major General Babagana Monguno

It has been reported that the National Security, Major General Babagana Monguno (retd), on Thursday said the President Muhammadu Buhari, would come up with solutions to the ongoing violence erupting in parts of the country ”in the next few hours”.

Babagana Monguno Says Buhari Is Coming Up With Solutions

According to Punch, May Babagana did not disclose the solutions, he said they would communicate to parties concerned.

Mongunu revealed this in an interview with State House correspondents at the end of a meeting of the National Security presided over the President.

The NSA also did not disclose whether the President will announce the solutions through a national broadcast.

He said,

“The President himself, I have just left his office, is also going to deal with these issues in a specific manner apart from what has just taken place in council.

I believe in the next couple of hours, Mr President will come up with certain solutions that will be agreeable to the entire federation.”

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Another Warehouse Loaded With COVID-19 Palliative Allegedly Uncovered In Lagos

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Another Warehouse Loaded With COVID-19 Palliative Allegedly Uncovered In Lagos

Lagos State residents have again uncovered another warehouse where COVID-19 palliatives are been stored.

The palliatives discovered on Thursday (today), October 22, were meant for residents of Festac-Okota but were secretly stored in the warehouse.

According to reports, at least four people have died at the warehouse due to the hundreds of people that gathered to cart away the food items which include rice, beans, yams, and others.

However, the individual or group of persons who stored up the food items believed to have been provisioned by the government to share for the masses to cushion the effect of COVID-19 are yet to be known as at the time this report is given.

The angry youths and some old-aged citizens in the area gain entrance into the warehouse with force and do away with food items of their choices.

See video below;

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