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Statistics Show That Africans Spent Over $7 Billion On Weaves, Wigs, Extensions And Relaxers Last Year

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Na wa oooh, even goat dey wear weave on now oooh……..hehe.

I just found a report online that shows that the African hair care business has become a multi-billion dollar industry; so much so that just last year alone, over $7 billion dollars (N1.7 trillion) was spent!

Read their report below: –

With all the skill of a master weaver at a loom, Esther Ogble stands under a parasol in the sprawling Wuse market in Nigeria’s capital and spins synthetic fibre into women’s hair. Nearby, three customers – one in a hijab – wait for a turn to spend several hours and $40 to have their hair done, a hefty sum in a country where many live on less than $2 a day.

While still largely based in the informal economy, the African haircare business has become a multi-billion dollar industry that stretches to China and India and has drawn global giants such as L’Oreal and Unilever.

Hairdressers such as Ogble are a fixture of markets and taxi parks across Africa, reflecting both the continent’s rising incomes and demand from hair-conscious women.

“I need to braid my hair so that I will look beautiful,” said 25-year-old Blessing James, wincing as Ogble combed and tugged at the back of her head before weaving in a plait that fell well past the shoulder.

While reliable Africa-wide figures are hard to come by, market research firm Euromonitor International estimates $1.1 billion of shampoos, relaxers and hair lotions were sold in South Africa, Nigeria and Cameroon alone last year. It sees the liquid haircare market growing by about 5 percent from 2013 to 2018 in Nigeria.

This does not include sales from more than 40 other sub-Saharan countries, or the huge “dry hair” market of weaves, extensions and wigs crafted from everything from synthetic fibre to human or yak hair.

Some estimates put Africa’s dry hair industry at as much as $6 billion a year; Nigerian singer Muma Gee recently boasted that she spends 500,000 naira ($3,100) on a single hair piece made of 11 sets of human hair.

In one clue to the potential for Africa, market research firm Mintel put the size of the black hair care market in the United States at $684 million in 2013, estimating that it could be closer to $500 billion if weaves, extensions and sales from independent beauty stores or distributors are included.

What is certain is that Africa’s demand for hair products, particularly those made from human hair, is only growing.

“It hurts, but you have to endure if you want to look nice,” said Josephine Ezeh, who sat in Wuse market cradling a baby as a hairdresser tugged at her head. “Hair is very, very important.”

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1 Comment

1 Comment

  1. PATO

    August 9, 2014 at 6:25 am

    A dog that vows to a eat porcupine for supper must shed blood.

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Entertainment

Nse Ikpe-Etim Reacts To Desmond Elliot’s Call For Social Media Regulation

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Nse Ikpe-Etim
Nollywood Actress Nse Ikpe-Etim

Nollywood Actress Nse Ikpe-Etim

Nigerian actress, Nse Ikpe-Etim, has reacted to the call for social media regulation by popular actor cum Lagos lawmaker, Desmond Elliot.

A fan had tweeted at the movie star and a few of her colleagues known to be friends with Elliot requesting their opinion on his speech.

@HenshawKate, @uchejombo, @IshaSesay, @NseIkpeEtim, @MichelleDede … Respectfully asking; don’t you guys still hangout with Desmond? I sincerely think if you guys do he would be better at representing the people“, the fan asked.

Read AlsoNse Ikpe-Etim Goes Into Self-Isolation After Returning From UK

Ikpe-Etim retweeted the tweet with a comment that reads:

“A basket can hold many seeds, not all would be worth planting. This reply is also respectfully.”

See her reply below:

The actress’ reply

 

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Entertainment

‘If You Are Arrogant, Stay Away From Public Service’ – Film Director, Mildred Okwo Tells Lawmakers

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'If You Are Arrogant, Stay Away From Public Service' - Film Director, Mildred Okwo Tells Lawmakers
Mildred Okwo

Movie Producer, Mildred Okwo

Nollywood film director and producer, Mildred Okwo, has advised arrogant people to stay away from public service in Nigeria. The award-winning filmmaker took to her Twitter page to dish out the advice.

She also shared her take on the lawmakers who are blaming the recklessness of some Nigerian youths on social media.

In her words:

“If you are arrogant, stay away from public service.”

Read Also‘Testing Cast And Crew For COVID-19 Is Expensive’ – Filmmaker Mildred Okwo

“Dear Reps, one or two of the youth on social media you malign are supposed to be in your employ to help you read & understand ur constituent’s needs. You are also supposed to create avenues for the hoodlums who helped put you in power to become responsible citizens”

See her posts below:

The filmmaker’s post

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Entertainment

Rapper Pepenazi Ties Knot With His Fianceè, Janine

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Rapper Pepenazi Ties Knot With His Fianceè, Janine
Pepenazi and his fiancée, Janine

Pepenazi and his fiancée, Janine

Nigeria rapper, Pepenazi,who is also media personality Dotun’s brother, finally tied the nuptial knot with his fiancée, Janine on Friday.

According to reports, the couple got married at the Ikoyi registry, Lagos in the presence of their close friends and family.

OAP Dotun broke the exciting news on social media and he also shared photos from the civil marriage ceremony.

In the photos, Pepenazi, who is now a married man, wore a dapper tuxedo while his bride donned a beautiful white gown.

Information Nigeria recalls the pair got engaged in February.

Read Also: Singer Pepenazi Proposes To His Girlfriend (Video)

See the photos below:

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