BlackBerry has announced a collaboration with Microsoft to bring BBM™ to Windows Phone 8 and higher as it continues its resurgence strategy.
“We are intent on bringing the most popular application experiences to Windows Phone, and with BBM, we are pleased to bring many of its top features to the Windows Phone platform,” said Bryan Biniak, Vice President and General Manager, Developer Experience, Microsoft.
Biniak noted that the new offering will bring users of the Windows Phone the secure, easy-to-use messaging experience they demand. New features are expected to be rolled out in the coming months.
John Sims, President Global Enterprise Services at BlackBerry also said the company was thrilled to be able to expand the availability of BBM to the Windows Phone community.
“The BBM app for Windows Phone shows our commitment to supporting cross-platform capabilities, and we are excited to be working with Microsoft to deliver a new level of collaboration to the Windows Phone platform,” Sims added.
The decision to have BBM on the Windows Phone is seen as a strategic move by both Microsoft after acquiring Nokia at $7.5 billion and putting a stop to Android-powered smartphones, to ensure Nokia users continue enjoy the services they were enjoying before the acquisition and more.
Building on the collaboration, privacy and security features that are at the core of the BBM experience, Windows Phone users can now join more than 85 million monthly active users of the messaging service around the world, while still enjoying the Windows Phone experience.