OC Ukeje And Bryan Okwarra Made New Brand Ambassadors For OUCH As Is Unveils Its 2014 Summer Collection

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Read the official press release below: –

PRESS RELEASE
– OUCH UNVEILS ITS 2014 SUMMER COLLECTION, NEW BRAND AMBASSADORS AND A FRESH BRAND DIRECTION

– AWARD WINNING OC UKEJE AND HUNKY BRYAN OKWARRA ARE THE NEW BRAND AMBASSADORS FOR OUCH AS IT UNVEILS THE 2014 SUMMER COLLECTION

– ‘UNFETTERED SOPHISTICATION’ IS THE KEY PHRASE AS OUCH UNVEILS OC UKEJE AND BRYAN OKWARA AS
THE NEW BRAND AMBASSADORS WITH THE 2014 SUMMER COLLECTION

This April 2014, OUCH, Nigeria’s premiere fashion and lifestyle brand
enters a new era with the launch of its new brand direction ‘Libero
Sofisticazione’ which is Italian for ‘unfettered Sophistication’. The brand
has been known to favor Italian craftsmen in the making of suits, shirts,
shoes and accessories on its stable. According to Visionary and Creative
Director Uche Nnaji, “the new brand direction is a fallout from what the
brand is jocularly called by our garment manufacturers and friends in
Milan, Naples and Firenze, Italy. By focusing essentially on customer
satisfaction, we have in the last couple of years endeavored to build a
sustainable business model. OUCH manufactures garments from Nigeria
and various international locations exclusively for our 3 locations in Lagos
and an online store that is receiving a lot of traffic. We have decided to up
the ante this year and make statement pieces that speak to the OUCH
ideals we want to project”.

Local in originality ad international in its appeal, the Italian influences in the
styling and cut of OUCH blazers and Suits are unmistakable. “Libero
Sofisticazione’ is not just a positioning statement for the brand, it’s a
clarion call to stylish individuals who detest the somber rules of fashion
and like to mix and match bold colors and patterns that speak to their
individuality and impeccable taste” adds Omena Daniels Executive Director
Brand & Media.

This summer we unveil a casual collection, to rival in styling and quality,
what some of the biggest international brands have on offer. “With a bias
for the stylish Nigerian man and woman, we have created polo shirts for
both male and female, we also added a snazzy collection of polo dresses
for females. The colors range from the regular to the downright edgy, and
we have more on the way” Uche continues, “Our new line of blazers come
with a collection of customized buttons. The shirt collection, just in, will
leave stylish man spoilt for choices. The icing on the cake will be the new
shoe collection and we intend to have a ‘shoe party’ to launch it in a few
weeks.

The talented and amiable big screen duo of multiple award winning OC
Ukeje and former Mr. Nigeria Bryan Okwara are the new male Brand
ambassadors. The breathtakingly handsome pair joins a veritable list of
Brand Ambassadors, which include the highly respected Fela Durotoye who
remains the face of the Platinum Collection, former Miss Nigeria UK Dabota
Lawson and award winning celebrity stylist Yolanda Okereke.

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