As part of recent pan-continental expansion, Nigeria’s leading recording and entertainment company, Chocolate City, has announced the commencement of operations in Kenya, one of the key markets for music and entertainment in Africa.
Chocolate City Vice-President M.I made the announcement in Lagos a few days ago. M.I, who is an iconic Nigerian rapper and one of the continent’s most successful entertainers, said: “Our aim is to create a platform for the growth and expansion of East African music and foster more mutually beneficial collaborations with other African sub-regions,” he adds.
The label has already signed Kenyan act, Victoria Kimani, who features M.I on her sophomore single, Oya. “Victoria Kimani is amazing, she’s got a great vibe and ready to work, very hardworking and she’s just good,” the label VP says of CC’s first Kenyan act.
The label’s Kenya launch will also see the official unveiling of a partnership between Chocolate City and Adrenalive the organisers of The Mingle which will feature the birth of new music festivals, concerts, and art culture in East Africa. The inaugural event from the series of concerts dubbed Boobaataa Festival will be in July