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Guinness Nigeria: Brand Manager – Ready to Drink (RTD)

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Guinness Nigeria Plc is a strategically important market for Diageo and for the Ready to Drink (RTD) Portfolio being one of the most competitive globally. The emergence of new Competition both nationally and regionally in the RTD Category in Nigeria has led to a significant shift in commercial emphasis. This role is important to establishing Nigeria as the #1 Beer Market globally.

Job Description

Job Title: Brand Manager –Ready to Drink (RTD)
Level: L5 (M2)
Reports To: Marketing Manager, RTD/Head of Consumer Planning & Research

Dimensions
a) Financial – Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities
b) Leadership and Functional Responsibilities – Manage the delivery of the AOP for Ready to Drink Brands through excellent execution of GAME Plans & Activities. Ensure strong collaboration with other African team members and Hub Teams in building the trademark & RTD category via new growth drivers and search and spin. Work with in-market teams & commercial managers to turn the RTD Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers.

Top 3-5 Accountabilities
Assist and support the Marketing Manager RTD to deliver the AOP growth aspirations in F13 and beyond
Develop and execute ambitious recruitment plans for RTDs and other brand initiatives to be the market leader in Nigeria within 24 months
Support & inspire the rest of the Brand Teams as well as collaboratively support the Customer Marketing team ensuring full adherence to Diageo Marketing Code and Digital Code of Practice
Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.

Qualifications and Experience Required
Degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an advantage
4 – 6years experience in Beer/FMCG Brand Management including creative development and implementation
Ability to identify issues & ensure consumer insights are applied
Can demonstrate excellent Commercial judgment & acumen.
Experience of working on national activation platforms & understanding of execution standards required for the demanding consumer.

Barriers to Success in Role
Insufficient Brand Management experience in the Nigerian Beer/FMCG Markets
Inability to manage and influence a cross functional team
Lack of focus on executional rigour & detail
Lack of imagination, ambition and agility in developing solutions befitting a market leading brand in a strategically important priority market.
Flexible Working options
Lagos based with some travels within/ outside Nigeria

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2 Comments

2 Comments

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    March 15, 2013 at 9:29 am

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  2. loveth uzoma

    March 23, 2013 at 7:55 am

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Business News

Nigeria: List Of Small Scale Businesses You Can Start With N10,000 (Video)

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Having a sustainable income is very essential for you to survive in Nigeria. With unemployment rate on the rise in the country, you might want to look for alternatives to make ends meet. Setting up a business venture might be the next step. With a minimum of N10,000, you can find something worth doing. All you need is the right information from the right source then you are good to go.

I guess you’re wondering what type of small scale business you can start up with such a small budget. This is where Information Nigeria comes in. Stay with us as we bring to you five business ideas you can start with a capital of N10,000.

1. Snacks making business:

This is a lucrative business in the country and it is one of the fastest ways to get returns on your money. A snack is a small service of food which is usually eaten between meals. In Nigeria, we have snacks like puff puff, akara, doughnut, chin-chin, meat pie, fish rolls and so on. I know you might have your reservations but people have shared their testimonies about how they were able to become successful from engaging in this type of small scale business. There are people who were even brought up by hard-working mothers, who fried Akara balls and puff puff by the roadside. You require very little capital to start the business but you need to find a good location to attract more customers. Learning how to make these snacks is also important and you need to be consistent.

2. Starting up an Indomie joint:

Food is a necessity because people need it to survive. Also, keep in mind that you can’t cater to the needs of everyone but you can make your mark. You need to buy a stove, pots, serving plates, spoons and forks, a carton of noodles and so on. Your culinary skills might also come in handy because you need to come up with different recipes.  You also need to set up your business at a populated location and ensure that the place is neat.

3. Okrika or bend down select:

This is a thriving business in the country due to the tough economy, You can set up the business of selling recycled clothes to people. Just like food, clothes are also a basic need because we wear them every day to cover our nakedness and we are always in need of new ones. Some people prefer okrika because they are durable and cheaper. A low-income earner wouldn’t be caught at a boutique as they would rather opt for clothes that are not very expensive. You could make use of social media to advertise your business and you also need to be creative. You don’t need to own a shop before you start selling and it is a business that will last. You could put in additional effort when you get the clothes by washing and ironing them to make them presentable.

4. Selling of recharge cards:

We consider this business idea as one of the best cause it doesn’t require much energy to set up. You can buy a certain amount of card, sell and promote your business online and also in your neighbourhood, place of worship, among others.

5. Running errands for people:

If you love shopping then this is your best option. Running errands for people is a great way to earn cool cash because not many people enjoy doing this and they would rather let someone else run them. Just like the name implies, you run errands for people and you get paid to do them. Some errand runners offer packages to their customers, which come with a fixed rate.

 Offering packages help you get money in advance and it lets you know well ahead of time how much work you can expect. If your errands involve lots of driving then you can consider charging for mileage as well.

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Jobs In Nigeria

SEO Specialist Vacancy at Techhive Africa

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Techhive Africa is a different kind of digital agency. We specialise in using data analytics to connect brands and SMEs across Africa with their target audience. 

Our platforms have over 5 million cumulative social media followers, over 3 million monthly unique visitors and are some of the most visible in Nigeria.

We are currently looking for a talented and creative individual to fill the position below:

Job Title: Search Engine Optimisation (SEO) Specialist

Location: Lagos

Job Type: Full Time

Job Description

The SEO Specialist will have the following responsibilities:

  • Lead the SEO strategy of our platforms.
  • Work with the content team to ensure content is created in the most effective ways
  • Develop effective link building strategies
  • Review website performance with data tools and look for enhancement opportunities
  • Craft strategies to improve user engagement and time spent on the website.

Job Qualifications

  • Graduate with a B.Sc or HND from any Tertiary institution
  • At least two (2) years working experience in SEO or a related role
  • Experience with SEO tools, keyword research, link analysis and data analytics
  • Highly motivated and target driven, with a proven track record in traffic growth

Application Details

  • Send an email with your CV attached to info@techhive.africa
  • The subject of the mail should be: ‘Application for SEO Specialist Position’
  • The body of the mail should detail in the best way possible why you are the best candidate for the job.
  • Application Deadline is: 27th September 2020

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Jobs In Nigeria

Job Vacancy For Entertainment Writer At Information Nigeria

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Marketing Job Vacancy in Lagos

Information Nigeria, a leading Nigerian news portal with over 5 million social media followers, is looking to employ a content writer with a focus on entertainment.

Job Title: Content Writer (Entertainment)
Location: Lagos

Responsibilities:

The writer will be based around Yaba and its environs and shall report entertainment news, daily.

Requirements:
– A minimum of one-year Journalism experience with hands-on skills in New Media.
– Reportorial skills are essential.
– Good knowledge of global entertainment industry is an added advantage.

– The candidate should:

  • Be a fresh graduate with a good command of English
  • Have a passion for writing.
  • Be able to present information in a creative and user-friendly manner.
  • Be able to work in a team
  • Have good communication skills
  • Have an understanding of writing for the web/internet.

How to Apply:
All applicants should send CV and work samples to editor@informationnigeria.org with the position applied for as the subject of the e-mail.

Application Deadline is: 13th September 2019

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