Celebrity music producer and newly appointed brand ambassador of Loya Milk, Don Jazzy says there is a strong synergy between the brand and himself and promised to be a good ambassador of the brand.
“Our choice of Don Jazzy as brand ambassador was driven by the essence of the brand and its proposition to its target audience. Loya premium milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers,” said Kachi Onubogu, Promasidor’s Commercial Director.
Don Jazzy, CEO of Mavin Records is currently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes. He is an avid user of social networking sites with Twitter being top on his list. Don Jazzy’s benevolence and relationship with fans even on social media platforms have earned him a lot of respect. Don Jazzy has about 500,000 followers on twitter, many of which have enjoyed his benevolence on the social media networking site.
Loya will be the third major for Don Jazzy. Middle of the year, he was signed on by Samsung to produce some sounds for their new Wi-Fi designs and was also recently contracted to make the official theme song for the coming 2013 Africa Cup of Nations.