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The Secrets of What Women Want In Men



“What do women want?” many men have wondered. Who knows. But figuring out what women want in men is crucial to becoming effective not only in dealing with women, but developing the kind of Dating Life you really want.

So what do women want from men? What traits do they look for? And why — what’s the reason behind it?

There are three specific traits. And naturally there are also three corresponding reasons why women want these traits in men.

Let’s take some time to explore them in detail…

Ultimately, what women want in men is to have their needs and desires fulfilled. To understand what traits women look for in men, we have to understand just what those needs and desires are…

… and then we can make the connections to these character traits, and how you can develop them in yourself.

Need #1: Security. Women want to feel safe. In today’s civilized world however, safety isn’t really that big of an issue anymore.

Need #2: Pleasure. Women want to feel pure sensual stimulation. What do men talk about? Business, sports, and women. But what do women talk about? Sex, men, sex, relationships, and sex — did I mention sex?

Need #3: Adventure. Women want to feel excitement and anticipation. They have a strong desire to trust in someone who will lead them into emotional charged experiences that they wouldn’t have the courage to go alone.

Now, what you’ll notice is that what women want in men are traits that allow her to experience the condition that meet her needs and desires…

… traits that give her these FEELINGS!

The 3 Traits Women Look For in a Man’s Character

So what traits allow women to experience these feelings? This is the key to understanding what women look for in guys.

Here’s what women want in men…

Trait #1: Loyalty. Loyalty allows a woman to feel safe. It gives her a sense of security.

Trait #2: Imagination. Imagination allows a woman to feel stimulated. It gives her a sense of pleasure.

Trait #3: Passion. Passion allows a woman to feel excitement. It gives her a sense of adventure.

Now, what you’ll notice is that guys can be categorized by which trait is most dominant in them.

Nice Guys are loyal.

Smooth Guys are imaginative.

And Bad Guys are passionate.

We’ll take a look at each man shortly, but before we do…

… what defines a man? Why do some have loyalty as their dominant trait while others have imagination — or passion?

How Do You Develop Different Traits?

What defines a man’s character? And why are certain traits dominant in some while suppressed in others? After all, different dominant traits attract very different responses from women.

Here’s the secret…

It has to do with his views on risk. It’s all in his ATTITUDE toward risk!

What you’ll notice is that what defines each type of guy is how he approaches risk. And the key to figuring out what women want in men is to notice how different men respond to risk.

How a guy approaches risk is what defines him and his character.

So if you want to change your character, change your beliefs about what risk means to you.

Do you respond to risk with fear? That’s an important question.

Ultimately, what women want in men are guys who respond to risk with courage — not fear.

Now, let’s take a closer look at each guy by paying attention to how he responds to risk, and the effect it has on women…

Trait #1: Nice Guys Have Loyalty

Nice Guys are your average guys. They tend to be passive.

There are a few guys that don’t buy into it, but we’re all raised to be Nice Guys. We’re conditioned to become Nice Guys from day 1.

How do Nice Guys look at risk?

Nice Guys avoid risk at all costs. Risks scare them because they hate stepping outside of their comfort zones. They cling to what they know, and usually resist change.

Generally, they’re closed-minded. They think they’re always right… even though they may not voice that opinion. And it is this needing to be right that causes their fear of risk.

When it comes to their approach to women or dating, they rely on what they’ve been taught to believe their whole lives.

They try to BUY a woman’s affection with free dinners, free drinks, free advice, free gifts, free favors, and free compliments

When you ask the Nice Guy for advice on dating, he says, “Be nice, and treat a woman with respect.”

What he really means is, “Bend over backwards for women. Suck up to them. Disrespect yourself by going out of your way to please them. Be her slave and kiss her ass… and pray she gives you what you want.”

They focus on women… on pleasing them.

What women want in men is SECURITY. And even though Nice Guys are the least successful with women, they do offer women security because they’re LOYAL.

Women marry Nice Guys. That’s it. Women SETTLE for Nice Guys when they’ve either run out of options, or are ready to ’settle down’ because they know they can trust him to provide for her.

But in her eyes, he’s just a friend… not really a lover.

And since, today, women have equal opportunities as men for seeking financial security, she can give herself the only thing Nice Guys have to offer.

Basically, women get together with Nice Guys out of laziness.

Trait #2: Smooth Guys Have Imagination

Smooth Guys are suave… or rather, they seem suave at first. They tend to be moody… one moment they may be passive, and the next, aggressive.

These are the people-pleasers. They’re players, con-artists, and BSers.

Unlike the Nice Guys, they cannot be trusted. They’re not loyal.

They tend to be guys who feel they need to compensate for their feelings of inferiority. So what you are actually seeing is always a clever disguise that covers their perceived weaknesses.

How do Smooth Guys look at risk?

Like Nice Guys, they don’t like risk but they’ll take it if they’re promised a guarantee. They need reassurance that they won’t fail. If they think they have a ’fail-safe’, they’ll take it.

What they want is to belong, and fit in. They’re generally after winning people’s approval. And that’s why they need the guarantee.

When it comes to their approach to women or dating, they rely on techniques and seduction methods.

They try to convince or PERSUADE a woman into liking them with hypnosis, seduction, and techniques.

When you ask the Smooth Guy about dating advice, he says, “Use manipulation to seduce women.”

What he’s really saying is, “I don’t feel that I deserve a woman for who I am. I’ll sacrifice my own identity to feel close to someone. I’m that desperate for affection.”

They focus on being validated by women… usually on sex, and their performance.

What women want in men is STIMULATION. Smooth Guys offer women stimulation because they are IMAGINATIVE. They’re successful at bedding women and giving them sensual experiences.

Women sleep with Smooth Guys because they know there will be no strings attached… it’s free sex. They know the guy won’t pursue or judge them afterwards.

They’re sex toys. Women use them to fill space.

Trait #3: Bad Guys Have Passion

Bad Guys are generally the rebels and jocks. Often, we know them as “that jerk”, or “that asshole”… the “bad boy”.

They tend to be highly aggressive.

Bad guys are very masculine. They have all the manly traits… but they are often very selfish and domineering.

Still, women go crazy for them because these guys usually don’t look for approval from anyone… they’re not out to please anyone.

How do Bad Guys look at risk?

They love risk! They often take risks for no other reason than because they enjoy it… to put themselves to the test.

When it comes to their approach to women or dating, they generally don’t have one. They don’t need an approach because there are always women pursuing them.

Women WIN them because Bad Guys don’t care, and are unpredictable.

When you ask the Bad Guy about dating advice, he says, “Who cares!”

What he really means is, “I’m completely self-centered. I don’t really care about anyone, but myself. I look out for me, but no one else — oh yeah… I take what I want, when I want.”

They focus on themselves… pleasing themselves, often at the expense of others.

What women want in men is ADVENTURE. Bad Guys offer women adventure because they’re PASSIONATE. Women are attracted and become attached and addicted to these guys.

Women want these guys because they can’t help it. It’s in their nature. Bad Guys trigger high states of attraction in women and create intense emotions.

They’re the guys women want to catch and tame. But Bad Guys refuse to be controlled, so it’s always a losing battle.

Why Not Integrate and Balance All 3?

Then there are the guys who have all these traits integrated into their character in a balanced way.

They have integrity.

I call them the Cool Guys. They are the rare guys who have a healthy balance…

They are loyal, but they respect themselves. They are imaginative, but they don’t use it to win people’s approval but to pursue their dreams. And they are passionate, but they don’t let it control them.

They’re assertive and enthusiastic.

They have backbone unlike the Nice Guy, they’re creative like the Smooth Guy, and they control their emotions… yet they respect others, unlike the Bad Guy.

A Cool Guy is the ideal guy… the guy that all women are secretly looking for — not only in the short-term, but also in the long-term.

What women want in men, ultimately, is a man who has all these traits. A man who has integrity.

How do Cool Guys look at risk?

They also love risk! But they choose when they take a risk, and they place a purpose behind their risks. They take risks to better themselves, but not at the expense of others.

When it comes to their approach to women or dating, they decide to give women chances — if they like what they see or experience.

Like Bad Guys, women WIN them, because Cool Guys are authentic, genuine, and real. They know what they want and pursue their ambitions, and they have high standards and expect the best.

When you ask the Cool Guy about dating advice, he says, “Live your life on your terms. Have an identity that belongs to you. Have ambition and create a World… and women will show-up and try to invite themselves in.”

What he really means is, “Women are an addition to my life. They don’t complete me, and I don’t need them. But they definitely make it more fun.”

Cool Guys offer women EVERYTHING! They are the best of all worlds.

This is the guy women will fight for! This is the trophy every woman wants to win.

He can be nice, he can be smooth, and he can be dangerous… but in a good way.

What women want in men is the character of a Cool Guy.

By Jay Julio of

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  1. Bigg Ben

    August 17, 2012 at 8:18 pm

    Dis piece is brilliant, jst need a lil work on my ‘bad’ side n my ‘cool world’ is complete, anyway ladies y’all cld st@ inviting urselves in advance though, lolz

  2. Iteshi

    August 18, 2012 at 8:55 am

    What women wants most is money and other things will fall in place. If u have no money, ur choice of woman will never fall for u. They are the ones sending guys to go and steal both directly and indirectly. If u have money, u can have any type of woman u want.

  3. Daniel

    August 18, 2012 at 10:57 am

    Am sincerely evrytin a woman needs in a man but i find it so dificult 2 make a move of escusin a Lady n askin her out 4 a relationship,am yet 2 find out d reason,but i guess its a karmic problem,08037548533.

  4. mummy

    August 18, 2012 at 1:14 pm

    A secret from me; Women love men, who are not necesary educated, but intelligent,lively, and, can make them laugh. Not dull, uneventful guy!


    August 18, 2012 at 2:38 pm

    Woow,i luv dis love theory.soso real

  6. 08165682585, MIRABEL

    August 18, 2012 at 3:12 pm


  7. B. Nel

    August 18, 2012 at 3:31 pm

    Give me more my dear¤¤¤ i really love this.

  8. Best B.J

    August 19, 2012 at 2:58 pm

    Guy u too much.keep it up!

  9. Oluworleh

    August 22, 2012 at 11:51 am

    Nice one, more of u.

  10. A. G. Atiko

    August 22, 2012 at 12:16 pm

    Thank God I’m a cool guy, no wonder! Thanks to this author

  11. S A Yusuf

    August 22, 2012 at 12:19 pm

    Perfectly pictured, can’t be described more..

  12. umar

    August 24, 2012 at 7:13 am

    I dont think if there is any correlation between a person’s character and his atittude towards Risk. The article is seems to be interesting, but not convincing enough as a result of failure from the authour to mention any scientific findings supporting all this claim.

  13. kclaid

    October 24, 2012 at 3:30 pm

    It’s a spetacular piece. I *saw* myself while reading this most delightable flawless masterpiece.

  14. shady

    November 28, 2012 at 8:36 pm

    Am definitely a smooth bs!

  15. Mike

    December 3, 2012 at 10:05 pm

    Women ain‘t everything,we don‘t hav to change who we really are just 2 please a single entity…c‘mon

  16. dan

    January 8, 2013 at 11:34 pm

    amezing,i like this….is al abt me!nice guy.hmmmmm

  17. vivian

    July 19, 2013 at 11:49 am

    I agreed with the writer if the cool Guy have something reasonable in his pocket

  18. Olabode Kabir

    September 26, 2013 at 7:26 pm

    Dis is absolutely fantastic, educative nd more or less intelligent

  19. Uchaey

    September 26, 2013 at 11:27 pm

    Nice piece

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Health and Food

Avoid These Nigerians Food To Burn Stubborn Belly Fat (Video)



Being overweight or obese can be detrimental to your health. It is not advisable to have excess fat in the abdominal cavity because it can lead to some health issues. Getting your dream body will not be easy and you need to make some sacrifices to your diet. You will also need to turn a blind eye to some fatty foods.

If you’re ready to get rid of the belly fat, then stay put as Information Nigeria brings you some important tips that will help.

1. Avoid sugar and carbonated drinks

Did you know that consuming sugary substances like coke, fanta can lead to weight gain and a number of health problems like high blood pressure?. This is due to the high fructose content found in added sugars. Taking sugar-filled drinks may slow your metabolism and this in turn can make it harder for your body to burn fat. Fructose can only be metabolized by your liver. When you consume too much, you push your liver to its limit and it becomes overloaded, then it turns the fructose into fat and it ends up getting stored in your belly. To avoid putting yourself from risk, you should cut back on foods and drinks that contain huge amounts of sugar.


2. You also have to forgo junk foods like meat pie, cakes, rolls, candies, burgers, ice cream and cookies. You also need to do away with heavy foods like eba, akpu, pounded yam, rice among others. Switch up your eating habits and opt for a more balanced-diet if you want to burn your belly fat. Avoid consuming refined carbs like bread, pizza, potation chips etc. You should also stay away from processed and heavy foods because they contribute to stubborn belly fat. You should choose to eat proteinous foods like fish, eggs, and milk. starch contains fat, sugar and salt. They help a person feel fuller so you don’t end up looking for something to munch on after eating. It basically keeps hunger at bay.

3. Eat the right amount of fruits, vegetables, fibrous foods and whole grains – You can add vegetables, fruits and whole grains to your weight loss diet. They provide essential vitamins, minerals, fiber and other substances that are good for your body. Examples of fibre rich foods include; beans, broccoli, avocados, apples, oatmeal brown rice and whole grain bread.

4. Try to incorporate exercise into your daily or weekly routine – Exercise helps to speed up your metabolism and helps you shed weight. The bitter truth is that wearing just waist trainers and staying put in one position will not make you lose that stubborn belly fat. You should hit the gym.

5 Reduce alcohol intake – Excess intake of alcohol also leads to a host of health problems especially the build-up of fat in the belly area. Have you ever noticed that those who drink alcohol, especially men, often develop ‘pot-bellies’. Alcoholic drinks like beer provide your body with calories and very little nutrients. It can also increase your appetite. Replace the alcoholic drinks with water or alternate with low calorie, non-alcoholic beverages. Too much alcohol can cause liver damage and other serious health problems.

6. Try out apple cider vinegar – Apple cider vinegar is made in a two-step fermentation process. It is obtained from apples that have been crushed, distilled and fermented. Acetic acid is the main active component of apple cider vinegar. It is safe for consumption in small quantities and can be taken as a supplement. Do not also consume it straight from the bottle or in its pure form. Add 1 to 2 tablespoons to water before you drink. You can also add honey or lemon. It is best to drink it before your meals. Research shows it has many health benefits, such as lowering blood sugar levels.

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Williams Uchemba And His Wife Exchange Wedding Vows In Lagos (Video)



Williams Uchemba and his wife, Brunella Oscar

Williams Uchemba and his wife, Brunella Oscar

Popular Nigerian actor, Williams Uchemba and his wife, Brunella Oscar have officially solemnized their union.

The couple finally exchanged their wedding vows at Dominion city church in Lagos state.

The beautiful wedding ceremony was reportedly officiated by the founder of the church, Dr. David Chukwudi Ogbueli alias Papa Eagle.

Celebrities, fans and well-wishers poured in congratulatory message for the couple after photos and videos from the ceremony hit the internet.

The actor wore a sleek tuxedo, while his bride,  wore a lovely white gown.

Read Also:Actor Williams Uchemba Set To Walk Down The Aisle With Mystery Woman

Watch the videos below:

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Actor, Model, Comedian, Philanthropist… Meet The Latest Groom, Williams Uchemba



Williams Uchemba

Williams Uchemba

Williams Uchemba, who was born on October 22, is an actor, motivational speaker, model, comedian, entrepreneur and philanthropist. The Abia-born thespian graduated with a Bachelor’s Degree in International Relation from the University of Nigeria, Nsukka in Enugu State.

Uchemba began his career in the early 2000s as a child actor and came into the limelight in 2001 after appearing in the Nollywood blockbuster movie, “The Journey of the Dead” along with Olu Jacobs, Ramsey Noah, and Pete Edochie.

Since then, the multi-talented actor never looked back as he has gone ahead to feature in more blockbuster movies like Sugar Rush (2019), Merry Men 2(2019) and Story Story: The African Rideshare (2018). He is the recipient of several awards.

The actor adopted an 18-year-old furniture maker in June and he promised to sponsor his education. He recently got married to his longtime girlfriend, Brunella Oscar at her hometown, Alor in Anambra state. The actor’s wife, Brunella opened up on their love story with Wedding Digest Naija and she disclosed that she made the first move. According to the English trained medical doctor, they both met on Facebook after she sent him a message.


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