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Guinness Nigeria Plc: Marketing Manager



Job Title: Marketing Manager – Guinness

AutoReqId: 31462BR
Function: Marketing
Type of Job: Full Time
Level: L4
Reports To: Marketing Director, Guinness Nigeria Plc


To effectively lead and manage the Guinness Brand agenda for Guinness Nigeria
To design and implement strategies for the Guinness Brand in order to achieve targeted profit, market share and volume objectives in GN.
Continually identify and quantify new growth opportunities for the Guinness Brand based on consumer insights and trends.

Beer growth in Nigeria has triggered increased competition and Guinness is no longer the only stout in the market


a)   Financial
Plan, manage and be held responsible for implementation budgets across Brand activities
Negotiates costs of third party suppliers of goods and services through Procurement.

b)   Leadership and Functional Responsibilities
This is a leadership role requiring strong marketing functional and leadership experience

Leadership Capabilities:
Embody the Diageo capabilities.

Functional Capabilities:
Strategic Penetration: Uses analytical skills to generate innovative consumer driven strategies that deliver focused, growth driving business outcomes
Consumer Insight:  Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth
Marketing Judgement: Understands the true consumer impact of our brand building “output” by using clearly defined logical criteria balanced with practical instinct to judge the work
Commerciality: Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results
Excellence in execution: Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately

Top 3-5 Accountabilities

1. Contribute and support the RBT to develop the Guinness code for growth
2. Lead the development of the local game plan
3. Lead the creative development and commercial implementation of the game plan

Qualifications and Experience Required

University degree in marketing / business Studies. MBA is an advantage
Proven and strong Brand and Trade marketing experience
Minimum 8 to 10 years in a blue chip FMCG marketing environment with experience across all marketing mix.
Ideally a period in sales or excellent commercial skills
Extensive ATL and BTL strategy development
Experience working with and successfully managing 3rd party agencies and strategic partners
Budgetary & cost control management

Barriers to Success in Role

Inability to manage and influence a cross functional team
Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Flexible Working options
Lagos based with some travels within/ outside Nigeria
Succession plan will be considered

Application Deadline
14th March, 2012

How To Apply

Interested and qualified candidates should:
Click here to apply online

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Jobs In Nigeria

SEO Specialist Vacancy at Techhive Africa



Techhive Africa is a different kind of digital agency. We specialise in using data analytics to connect brands and SMEs across Africa with their target audience. 

Our platforms have over 5 million cumulative social media followers, over 3 million monthly unique visitors and are some of the most visible in Nigeria.

We are currently looking for a talented and creative individual to fill the position below:

Job Title: Search Engine Optimisation (SEO) Specialist

Location: Lagos

Job Type: Full Time

Job Description

The SEO Specialist will have the following responsibilities:

  • Lead the SEO strategy of our platforms.
  • Work with the content team to ensure content is created in the most effective ways
  • Develop effective link building strategies
  • Review website performance with data tools and look for enhancement opportunities
  • Craft strategies to improve user engagement and time spent on the website.

Job Qualifications

  • Graduate with a B.Sc or HND from any Tertiary institution
  • At least two (2) years working experience in SEO or a related role
  • Experience with SEO tools, keyword research, link analysis and data analytics
  • Highly motivated and target driven, with a proven track record in traffic growth

Application Details

  • Send an email with your CV attached to
  • The subject of the mail should be: ‘Application for SEO Specialist Position’
  • The body of the mail should detail in the best way possible why you are the best candidate for the job.
  • Application Deadline is: 27th September 2020

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Jobs In Nigeria

Job Vacancy For Entertainment Writer At Information Nigeria



Marketing Job Vacancy in Lagos

Marketing Job Vacancy in Lagos

Information Nigeria, a leading Nigerian news portal with over 5 million social media followers, is looking to employ a content writer with a focus on entertainment.

Job Title: Content Writer (Entertainment)
Location: Lagos


The writer will be based around Yaba and its environs and shall report entertainment news, daily.

– A minimum of one-year Journalism experience with hands-on skills in New Media.
– Reportorial skills are essential.
– Good knowledge of global entertainment industry is an added advantage.

– The candidate should:

  • Be a fresh graduate with a good command of English
  • Have a passion for writing.
  • Be able to present information in a creative and user-friendly manner.
  • Be able to work in a team
  • Have good communication skills
  • Have an understanding of writing for the web/internet.

How to Apply:
All applicants should send CV and work samples to with the position applied for as the subject of the e-mail.

Application Deadline is: 13th September 2019

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Jobs In Nigeria

Vacancy for an Editor at Information Nigeria




nformation Nigeria a leading Nigerian news portal with over 5 million social media followers is looking to employ an experienced editor.

Job Title: Editor
Location: Lagos


 Supervise and be responsible for all content created and published on the Information Nigeria website.

Work with analytics to determine the direction of our reporting and content creation efforts.
Responsible for ensuring there is an efficient process for news sourcing, vetting and accuracy.
Source and coordinate guest writers, columnists and other content partners


Have at least three years relevant experience in traditional/online media.

–  Possess a Bachelors degree in Journalism, Mass Communications or a related field.

Be very proficient in English and able to spot errors in content
Understand the basics of search engine optimisation and social media management.
Preferably a member of the Nigerian union of journalists (NUJ).


Pay package includes industry standard salary and bonuses when certain milestones are met.


* Please send a cover letter, CV and 3 samples of your work to:

* The subject of the mail should be: Application for Editor Position

* Application Deadline is: 23rd June 2019

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